Brand Identity Studio Edmonton — Lula Creative

The first impression you can’t take back.

Brand identity for businesses that have outgrown their first logo.

Lula Creative is a brand identity studio in Edmonton, AB. We work with growing businesses that are ready to look like what they’ve become.

25
Years of Experience
100+
Projects
YEG
Edmonton, AB
Why Lula

Edmonton’s brand identity studio for businesses ready to grow.

As a brand identity studio in Edmonton, Lula Creative works differently than most. The process is open, the thinking is documented, and the brand guide is publicly visible — because you deserve to know who you’re working with before you commit. Read the full story  →

Steve Duncan — founder of Lula Creative, brand identity studio in Edmonton, Alberta
“Named after my grandmother. She never cut corners. Neither do we.”
Steve Duncan
Founder, Lula Creative

Senior Graphic Designer and Art Director with 25 years of experience across broadcast, brand, print, and digital. Lula Creative launched in 2026 — the experience didn’t.

What we do
Brand Identity
Built from scratch. Every mark, colour, and decision grounded in who you actually are.
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Brand Audit & Refresh
For brands that have outgrown themselves. We find what’s worth keeping and fix what isn’t.
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Lula Always On
A managed social media service. Real creative direction, a system built properly, and a choice about how much you hand off.
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Web Design
Designed and delivered end to end. No handoffs, no guesswork, no dropped balls.
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Print Design
Precise, considered, production-ready. Work that looks as good in print as it does on screen.
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Campaign Design
Concept to execution. Advertising, seasonal campaigns, and anything with a strong idea behind it.
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Selected Work

A sample of what we’ve built.

Arctic Spas foldout brochure — print design by Lula Creative Edmonton
Print & Brand
Arctic Spas

Brochure design for a premium international spa brand. View project  →

So Sushi brand identity — logo and icon system designed by Lula Creative
Brand Identity
So Sushi

Brand identity for a fast-casual sushi concept at the University of Toronto. View project  →

Levven web and print design — web design by Lula Creative Edmonton
Web & Print
Levven

Web design and print campaign for a wire-free smart switch company. View project  →

From the blog

Thinking out loud.

All posts  →
Logo vs Brand Identity — Lula Creative blog
Branding

Logo vs. Brand Identity — What’s the Difference and Why It Matters

May 2026  ·  5 min read
How to Know When It's Time to Rebrand — Lula Creative blog
Branding

How to Know When It’s Time to Rebrand

May 2026  ·  5 min read
What to Look for in a Brand Designer — Lula Creative blog
Branding

What to Look for in a Brand Designer (And What to Watch Out For)

May 2026  ·  6 min read

You’ve been thinking about this long enough.

Every project starts with a conversation. No charge, no obligation.
Now taking on new projects for summer 2026.