Services / Lula Always On
Lula Always On
You know you should be posting. You’re not posting. And every week that goes by, it bothers you a little more.
Most small business owners are in exactly the same place. They post when they have time, feel guilty when they don’t, and know deep down that the inconsistency is costing them — in credibility, in visibility, in deals that never came because someone looked them up and found nothing recent.
The tools exist to fix this. AI has made content creation faster and cheaper than it’s ever been. The problem is that most AI-generated social content looks exactly like what it is — generic, directionless, and obvious to anyone who sees enough of it.
Lula Always On uses AI as an efficiency tool, directed by a senior creative professional. The content moves faster because of the tools. It looks the way it does because of the person behind them.
The difference
The creative direction is human. The automation is AI.
There are two ways to use AI for social content. The first is to let it generate whatever it generates and post it. The second is to use it as a production tool inside a proper creative framework — with brand voice, visual direction, and a human eye on everything before it goes out. That’s the second way. The content won’t look like it came from a template because it didn’t. It came from your brand, built and directed by someone who does this professionally.
Tier 1
The Handoff
One-time setup
We build the system. We hand you the keys. You run it — inside a structure built by a senior creative so you’re never making decisions from scratch.
Brand voice document
Content framework & posting rhythm
Canva brand kit & locked templates
Buffer setup & platform connections
Content calendar structure
One training session
The right choice if you want to stay in control and have the discipline to run it. Not the right choice if “probably me, when I have time” is your answer to who owns it day to day.
Tier 2
The Retainer
Monthly ongoing
Same system, same quality — but we run it for you. Nothing goes out without a senior creative eye on it. You approve, we post. Your week stays yours.
Everything in The Handoff
Ongoing content creation & scheduling
Senior creative direction on everything that posts
Client approval before anything goes live
Monthly reporting
Reactive content when you need it
The right choice for most people. If your honest answer to “who owns this day to day?” is anything other than a specific name and a confident yes — this is your tier.
Not sure which one?
We’ll figure it out together in the first conversation.
Most people come in thinking they want the Handoff and leave knowing they need the Retainer. Some are the opposite. The first conversation is free, there’s no commitment, and by the end of it you’ll know exactly which one fits.
No prices on the site — that conversation is also where we talk about what this actually costs, based on what you actually need.
The honest version
Yes, we use AI. No, it’s not making the creative decisions.
AI is part of how we work efficiently. It helps us move faster, produce more, and keep costs at a level small businesses can actually afford. That’s a real advantage and we’re not going to pretend otherwise.
What AI doesn’t do is decide what your brand sounds like, what’s worth saying, or whether something is actually good. That’s still a person. A senior one. And that’s the part that makes the difference between content that blends in and content that works.
Common questions
What people usually ask.
What is Lula Always On?
Lula Always On is a managed social media and digital marketing service. We build the content system, create the creative, and either hand you the keys to run it yourself or drive it for you on an ongoing basis. It’s designed for businesses that know they need a consistent presence but don’t have the time or internal resources to do it properly.
What’s the difference between Lula Always On and hiring a social media manager?
A social media manager posts content. Lula Always On builds a system first — brand voice, content strategy, visual templates, posting cadence — and then runs it. You get creative direction and strategic thinking, not just someone scheduling posts.
How much does Lula Always On cost?
Always On is a monthly retainer service. Pricing depends on the scope — how many platforms, how much content, and whether you’re managing execution or we are. Plans typically start around $500/month. Every engagement starts with a conversation about what your business actually needs.
Do I have to commit to a long-term contract?
No. We don’t believe in locking clients into something that isn’t working. Always On runs month to month — you can adjust the scope or end the engagement with reasonable notice. The goal is to earn your business every month, not trap you into a contract.
What platforms do you manage?
That depends on where your customers actually are. We don’t recommend being everywhere — we recommend being consistent on the platforms that matter for your specific business. Instagram, LinkedIn, and Facebook are the most common starting points for Edmonton small businesses.
What if I want to be involved in the content?
That’s completely up to you. Some clients want to review and approve everything before it goes out. Others want to hand it off entirely and only hear from us if something needs their input. We build the engagement around how you want to work.