Arctic Spas

A premium hot tub brand with serious market position — and a need for print collateral that could work as hard as their sales floor.

The brief

Arctic Spas sells premium hot tubs to buyers who expect quality at every touchpoint — including the literature they take home. The challenge was both practical and strategic. A full-format brochure is an expensive piece, better reserved for serious buyers than handed to every person who walks through the door. The goal was a compact foldout that could serve as a universal takeaway — something that communicated the Arctic Spas brand at its best without the cost of the full piece, while still feeling premium enough to belong in the same family. The piece was well received and saw strong uptake across the sales floor.